We Serve
To Empower

Steve is a principal in Solterra. Currently, his primary focus is new acquisitions and development, and strategically expanding the Solterra brand. Steve brings a wealth of entrepreneurial success and experience in technology, sales, strategic alliances, and real estate development that is valuable in making Solterra Senior Living the premiere brand in comprehensive life care and wellness services for aging adults. In 2005, Steve partnered with his father, Jeff Jorgenson, to expand his passion for development into the senior housing business. Steve’s introduction to Solterra was the Chandler Assisted Living community, and Solterra has continued to grow under his watch. To date, eight Assisted Living and Independent Living communities have been added to the Solterra Living brand. Steve has a political science degree from the University of Arizona College of Arts and Science.

Jeff grew up in Pipestone, Minnesota, but has lived most of his life in Arizona. He graduated from the College of Business at Arizona State University and has worked with companies such as Del Monte Corporation, Rhodell Aviation, Mattel Toys, and Haaf’s Furniture. More recently, he’s dedicated his time to real estate brokerage and commercial property development. Jeff has held a number of leadership roles on various boards: Rotary, Family Service Agency, LSMS, and CC Homeowners Association. In his free time, he enjoys spending time with his wife, their three children, and eleven grandchildren.

Peter’s focus at Solterra is on the creation, development, and implementation of new programs and new business development. His role backs Solterra Senior Living’s expansion plans, provides marketing oversite, and ensures adherence to Solterra’s core values. Peter has over 20 years of experience in the hospitality industry and has been intimately involved in all aspects of operations, executive management, organizational leadership, marketing, and brand development. He had anticipated many opportunities would be created by changes in that environment, and is now positioned to support Solterra’s commitment to enhanced customer service and overall health and wellness processes and amenities for its patients, residents, and guests.

Heidi is a native of Las Vegas, Nevada. She attended UNLV and studied business management. She has more than 25 years of experience in operations, marketing, and leadership. Prior to working for Solterra, Heidi has held positions as General Manager, Executive Director, Regional Area Manager, and VP of Operations in multifamily and senior housing, and commercial real estate. In Heidi’s current role as Chief Operating Officer with Solterra, she provides strategic leadership in all aspects of operations for each community. Heidi is passionate about motivating and empowering our community teams to be committed to making a difference in residents’ and their families’ lives by integrating our leadership philosophy: everyone matters. In Heidi’s spare time, she teaches yoga and enjoys cooking.

Annette was born and raised in the small farming town of Safford, Arizona. She attended the local community college of Eastern Arizona and continued her education with Ashford University for her business degree. Annette has an extensive background in human resource and payrolls, and has spent over 13 years in the senior health service industry. When Annette isn’t working, you will find her spending time with her family, outdoors camping, hunting, and attending sporting events.

Ashley grew up in Southern California, moved to Tempe, Arizona, in 2005, and has been a resident ever since. Ashley brings over 15 years of experience in the Senior Living industry and has held various positions within Senior Living sales, marketing, and business operations. She has held community leadership positions, including Assisted Living Manager and Executive Director. In Ashley’s current role as Regional Quality Programs Director, she is responsible for integrating, training, and supporting new senior care technology systems deployed within Solterra Companies’ owned and managed communities. A few of these systems include Electronic Health Record (EHR), Electronic Medication Record, communication systems, and resident and staff electronic monitoring systems. Ashley also leads Solterra’s new and existing policy and procedure introduction, as well as company quality assurance measures. When Ashley is not working, she enjoys traveling with her boyfriend and friends, and hanging out with her dog, Bug.

Karen is a native of Arizona and was born in the small town of Douglas. She has split her adult life in the Tucson and Phoenix areas and has over 30 years of leadership position experience. Karen has held key roles in various industries, including finance, operations, compliance, training, and marketing. Before joining the Solterra team in 2018, Karen experienced the personal and life-changing emotional toll of locating quality Assisted Living for her parents. In her current position as Regional Sales and Marketing Director, Karen’s focus is guiding the community sales and marketing teams in growing their community’s business and implementing non-traditional strategies. Her philosophy has always emphasized one of Solterra’s core values – “Everyone Matters.” Outside of her profession, Karen’s passion is her family, which consists of three daughters, two grandsons, and a wonderful husband.

Lee is a native of Hatfield, Pennsylvania. Upon graduating from high school, he took over the family construction business, becoming his family’s third-generation owner. Lee sold that business and relocated to Arizona in 2011. He’s a graduate of Montgomery County Community College and holds an A.A.S, Fire Science degree. Lee has over fifteen years of experience as a volunteer firefighter and Nationally Registered EMT. Prior to joining Solterra Companies, Lee held the title of Assistant Facilities Director of a healthcare campus that had over 500 apartments. In Lee’s spare time, he takes care of his family’s small farm and goes camping with his six children.

Kayla has traveled abroad extensively throughout Europe and lived in the Netherlands for two years before joining the Senior Living industry. She has used these multicultural experiences to influence her approach as Regional Live Well Director. In addition, Kayla has held various leadership positions within the Senior Living industry specific to activities, events, and senior engagement programming. Always researching new ways to incorporate fun and innovative events that set our communities apart, Kayla helps differentiate our activities programming from others within our industry. Utilizing her certification in the Positive Approach to Care, Kayla supports all our community Live Well Directors and team members in creating original, measurable, and fun daily activities that focus on benefiting our residents’ health and well-being.

When Kayla is not working, she loves spending time with her husband, Erik, their son Kane and their shih tzu, Gizmo. Her favorite hobbies are cooking, reading, traveling, and of course, planning fun events for friends and family.

Tony is a distinguished board director, investor, strategist, keynote speaker, and prolific author of over ninety titles. He has personally coached some of the world’s top leaders, including the presidents of Walmart, Sam’s Club, Samsung, Firestone, and New York Life. Known as a “gifted encourager” and a “secret weapon,” Tony excels in facilitating positive outcomes and empowering others to reach their full potential. We are thrilled to have him as an invaluable member of the Solterra team.